We created an integrated campaign to let participants pick their prize. From creating the first IG filter that allows you to share what you’d like to win on social, to the first radio that reminds you that it doesn’t take a genie to make a wish.
Then we used social networks, tailor-made banners and a tv commercial. In short, everything you (and we) could hope for.
For our Christmas campaign, we decided to leverage on the concept of “predictability” of the energy spending which – thanks to NeN’s subscription – protects against the typical increases in the bill in the winter period.
Because no matter the reason: with NeN, you don’t have to worry about the energy bill. Even at Christmas.
